Yandex to add new webstore aggregators to Market
N 2 November 2012

Yandex to add new webstore aggregators to Market

Yandex is planning to push Yandex.Market further, adding new webstore aggregators to the popular service, said Arkady Volozh, the company's CEO.

In September, Yandex presented Yandex.Wardrobe, a new feature within Market that helps users shop for clothing and footwear online. The company says Wardrobe is visited by 75,000 people each day, and about 7% go to vendors' websites when leaving the page.

"People like to see the clothes they are buying, so we had to change the whole Market engine so that that type of products can be showcased there, said Mr. Volozh. It took us almost a year, then the new engine arrived, and Wardrobe was launched, and so other new categories will be launched soon, too". Other Yandex representatives said lifestyle products, e.g. jewelry, are most likely to appear as a new Market category next.