eBay begins social campaign
N 8 November 2012

eBay begins social campaign

eBay has kicked off a social media campaign to promote its arrival in Russia. The company's banners are flashing on Facebook, VKontakte and Livejournal, promising a $15 gift coupon to anybody who joins eBay's group on these social networks.

This must be the "marketing communication across all channels" that Vladimir Dolgov, head of eBay's Russian branch, promised last month, Roem.ru suggests. eBay first came to Russia in 2010, when the website eBay.ru was launched, but it was only last summer that the company's office opened in Moscow and Mr. Dolgov, previously head of Google Russia, was hired to lead it.

PayPal, eBay's own payment system, is said to be coming to Russia as well: its charges in ruble transactions were made public last month. Previously, Russian residents could only use the system to pay for their purchases, but could not withdraw cash from their PayPal accounts. Currently, PayPal is looking for top executives: most recent vacancy posted online was that of HR Business Partner in Moscow.